The creation of the North Beach brand arises from the need to attract to the Nazareth a large market and on the rise related to the sport adventure.
The first phase consisted in the demystification of the waves of Nazareth and specifically North Beach. The various subtags were created with a communications plan that was based on that of Nazareth has not only waves and powerful, but also spots and waves accessible to all practitioners.
The path is made by walking and today the brand development strategy goes far beyond the sport. Based on singularities offered by "Cannon of Nazareth", the sports and leisure cross with the formation, scientific knowledge and the environment and tourism.
The museum projects of big waves, the Centre of Environmental and scientific Interpretation of "Cannon of Nazareth" and rescue training centre and rescue will be a reality and will endow the Nazareth strong instruments to compete in this market, differentiating itself from conventional surf destinations.
Source: Official Website
